The internet offers endless possibilities. You can find everything. You can offer and promote everything easier than ever. The main impact of the internet is change. Change of the way we think, change of the way we do things and change to existing structures and processes. With change and the availability of an abundance of resources comes confusion. There are many areas where change and confusion have shaken things up, broken down barriers and created new opportunities. In the music industry the effects of the emerging new technology have been felt deeply.
I have been thinking and reading about the state of the industry a lot lately. There is a wealth of opportunities for musicians. It is easier than ever to reach fans and sell music. It is easier to collaborate with others without being physically in the same location. There is a whole new market of licensing opportunities for online content. On the other hand, there are so many services and platforms that the artist can easily get overwhelmed. Also, the fans are having a hard time finding music that appeals to their taste. We all have to find ways to deal with the new situation and utilize the tools that fit our needs.
The music industry as we know it doesn't exist any longer. We're in the process of creating new business models to fill the vacuum that was left behind. I could attempt to list many of the challenges we face but I will refrain from doing so and urge everyone to follow this link to an article I found on the restoringmusic.com website. It is probably one of the best articles I've read about this topic. I hope it will inspire you to think about new opportunities and solving existing issues.
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